Meet Cerebral leadership

The world’s largest mental health clinic with a mission to improve access to high-quality mental health care for all

David Mou, MD

Chief Executive Officer

David Mou, M.D. M.B.A., is the Chief Executive Officer of Cerebral. He oversees the development and implementation of the company’s clinical strategy and vision, including the creation of clinical protocols and the development of new products and service lines. He also leads the clinical safety and clinical quality teams to ensure that members have access to the highest quality care.

Before joining Cerebral in 2021, David was the President, Chief Medical Officer and co-founder of Valera Health, a leading telepsychiatry company that has been able to decrease unnecessary hospitalizations for patients with serious mental illnesses. 

David has been named Top 10 under 35 for Healthcare by LinkedIn, as well as 40 under 40 for healthcare innovation by MedTech Boston. He is a Soros Fellow, a Horatio Alger National Scholar, and a member of World Economic Forum Global Shapers. He has conducted research on how technology can help better predict and prevent suicidal behaviors. His writings have appeared in the New England Journal of Medicine and Stat News. 

David completed his psychiatry residency at Massachusetts General Hospital and McLean Hospital. He serves as the Director of the Innovations Council for Massachusetts General Hospital’s Psychiatry Department. He graduated from Harvard College with a degree in neurobiology and earned his medical degree from Harvard Medical School. He also holds a Master of Business Administration from Harvard Business School.

Jessica Muse

President

Jessica Muse is the President of Cerebral. She oversees the company's core operations, including client and clinical support, clinical teams, capacity operations and pharmacy. Starting at Cerebral in 2020, Jessica was one of the first leaders to join the company and has helped build it from the ground up.

Before joining Cerebral, Jessica was chief operating officer at Well+Good, a health and wellness brand, where she led the company through significant growth and a successful acquisition by a publicly traded acquirer.  Prior to that, she was director of strategy for the online personal finance company Bankrate. She founded AfterSteps, an end-of-life planning platform in 2011 while at business school. Prior to business school, Jessica served as Chief Marketing Officer at Aerofarms, a vertical farming technology company. She started her career in JPMorgan’s technology investment banking group, where she helped start the firm’s cleantech practice.

Jessica received a Master of Business Administration from Harvard Business School and a Bachelor of Arts from Stanford University.

Jeff Soffen

Senior Vice President, Commercial & B2B

Jeff Soffen is the Senior Vice President of Commercial and B2B at Cerebral. He is responsible for building the B2B business, with a focus on partnerships, customer acquisition, customer success, marketing, product, strategy, and talent management. 

Before joining Cerebral in 2021, Jeff was a founding member and Senior Vice President at Quartet Health, a healthcare technology company that connects stakeholders to improve mental health outcomes. Jeff scaled Quartet Health from an idea to a national business made up of 300+ employees with over $200M in funding. At Quartet, Jeff's previous roles spanned go-to-market strategy, product, operations, account management, business development, corporate development, M&A, and strategy.

A serial entrepreneur and passionate healthcare advocate, Jeff's additional experience includes launching and advising a range of software and technology companies, driving clinical research at the NIH, and leading healthcare investments for J.P. Morgan.

Jeff received a Bachelor of Arts from Cornell University.

Eric Xavier Macias

Vice President, Strategy & Head of Product

Eric Xavier Macias is the Vice President of Strategy and interim Head of Product at Cerebral. As the leader of the strategy teams, he oversees all future product offerings and Cerebral's international expansion efforts. As Head of Product, he oversees the Data Science, Design and Product Management teams, which are entrusted with enhancing and optimizing product offerings. 

Before joining Cerebral in 2020, Eric was a Senior Engagement manager at McKinsey & Company where he served leading companies across the healthcare value chain, including major pharmaceutical companies, large insurers, healthcare regulators, pharmacy benefit managers, and retail pharmacy companies. Prior to McKinsey, he worked for Teach for America as a middle school educator.

Eric holds a Master of Business Administration from the Wharton Business School and a Bachelor of Arts from Princeton University.

Sarah Hendrickson

Chief Information Security Officer

Sarah Hendrickson is currently the Chief Information Security Officer for Cerebral.  She is a long term veteran to security and compliance across retail, luxury retail, government and healthcare industries.  Sarah is an exam developer for ISC(2) and her specialities include enterprise risk management, governance, cloud security and compliance.  Prior to joining Cerebral, she held executive leadership positions in security for JcPenney's, Children’s Medical Center, Neiman Marcus and Gartner.

Sarah holds a bachelors in Chemistry from the University of North Texas.

Kevin Oliveira Callender

Head of People

Kevin Oliveira Callender is Head of People at Cerebral. He is responsible for leading the company’s overall people strategy and efforts to attract, develop, retain, and engage talent, while fostering an exceptional employee experience and organizational culture. 

Prior to joining Cerebral 2022, Kevin was a Partner at Boston Consulting Group (BCG). As a lead member of BCG's People and Organization Practice, Kevin advised CHROs and other senior executives from major companies on a range of HR topics, and led over a dozen large-scale operating model transformations across industries (including tech, healthcare, and insurance). Prior to BCG, Kevin founded a boutique data consulting company and interned as a quantitative researcher at Facebook (Meta).

Kevin holds a doctorate from Yale University and a Bachelor of Arts from the University of Michigan.

Jacqueline Kniska, JD

Head of Compliance

As the Head of Compliance Jacqueline Kniska is responsible for advising the company toward establishing and maintaining an effective ethics and compliance program. By directing and leading risk-based compliance initiatives with the compliance team and operational compliance partners appropriate assurances can be provided to the Board of Directors and senior leaders.

Prior to joining Cerebral, Jacqueline worked to raise compliance awareness and ethical consciousness in decision making for the last 15 years in academic, medical and research settings. She served for more than a decade as the Chief Ethics and Compliance Officer at Virginia Commonwealth University. Here, she created and enhanced the program in place today with her team and colleagues and routinely provided reports of progress and areas for opportunity throughout the entire institution.

Jacqueline began her compliance career in 2007 with the University’s Health System, focusing on education, communication and investigations.

Jacqueline earned her B.A. in Political Science from James Madison University and her J.D. from Oklahoma City University and maintains a current CHC (certification in healthcare compliance) from the Society of Corporate Compliance and Ethics and an LPEC (Leading Professional in Ethics and Compliance) certification from the Ethics and Compliance Initiative (ECI). Jacqueline’s always-advice to everyone is: Never. Stop. Learning.

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If you're in emotional distress, here are some resources for immediate help:
National Suicide Prevention Hotline:
Call 1-800-273-8255
Crisis Text Line:
Text Home to 741-741
Let’s stay in touch
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